Ways to Make Your Resto’s Website Appealing to Spanish Customers
Did you know that there are roughly 37 million people who speak Spanish that are living in the US now? This means that if you have a restaurant website there you need to cater to them as well. You can capitalize on this population if you take steps in order to achieve that goal. You don’t want them to go to your competitors just because you didn’t take action, right?
One way that you can tap into this market is to make sure that the website that you have is something that they can understand. What this means is that those who speak the Spanish language will feel right at home whenever they go to your website. Here are the top three ways by which you can achieve that.
Of course the first thing that you need to do is to take steps to make sure that the content in your website can be translated to Spanish. If you cannot arrive at full translation then just choose to translate the important parts in your website. The most important parts of the website would have to be the menu and of course the contact details of the restaurant.
But if you can find a way to do so it is best that you have the option in your website to be fully translated. The Spanish customers would just need to click on something there such as a Spanish flag in order for the page to be translated to their language.
Now it is not just the content that you have to take care of. You also need to take care of the Spanish language for SEO purposes. You need to make us of hreflang tags to achieve this. You also need to put thought into the structure of your website. Another alternative would be to have a sister website in Spanish along with the original English site. You can look for examples of these online.
Second, you need to mind your use of idioms and euphemisms. There are some euphemisms and idioms that do not translate well in Spanish.
The third thing to take care of in your website are the bilingual links there. If you want you can just choose the top-level links in your website to be bilingual. This will make Spanish customers feel at ease navigating your website.
An example of a top-level link that needs to be bilingual is the local hoteles that people can stay at after eating at your restaurant. Clicking on this link would direct them to the website of different hoteles. You can tie up with hoteles for advertising revenue. This means that whenever these hoteles get a booking from your website you will be earning a commission from it. This is an example of affiliate advertising that many hoteles practice already.